Coming soon to Amazon

SKEW car air fresheners. Six premium scents: Ocean, Rainforest, Oud, Smoked Vanilla, Tobacco Velvet and Eclipse. Controlled release. Made for every ride. A Toronto brand.

Find your scent Coming soon to Amazon

Car air freshener

Every mood. Every ride. Every mile.

Six scents in a controlled-release gel, in one matte black holder that hangs from your rear-view mirror.

Find your scent Coming soon to Amazon
SKEW Ocean hanging from a rear-view mirror

The scents

Find your scent.

Fresh or warm, light or deep. Each one comes in the same matte black holder.

01

Ocean

Fresh, aquatic & cool

For early starts and clear heads.

02

Rainforest

Fresh, green & earthy

For road trips with the windows down.

03

Eclipse

Dark, mysterious & intense

For the night shift and city lights.

04

Smoked Vanilla

Warm, smoky & sweet

For date night, and cold evenings.

05

Oud

Rich, woody & warm

For long hauls and early mornings.

06

Tobacco Velvet

Smooth, smoky & warm

For the Sunday drive, no rush.

How it works

Take the gel membrane out of the holder.

  1. Open: take the gel membrane out of the holder.
  2. Peel: peel off the silver foil.
  3. Snap: snap the membrane back into the holder.
  4. Hang: hang it from your mirror and let it breathe.
Scented gel Membrane Your car

Membrane technology

Engineered for controlled release.

The fragrance sits in a gel behind a micro-porous membrane. It can only pass through the pores a little at a time, so the scent is released at a controlled rate instead of all at once.

  • Gel reservoirHolds the fragrance, so nothing can spill.
  • Micro-porous membraneSets the pace of release.
  • Sustained, controlled releaseSteady from the first day, not strong at first and faint by the end.

Who’s driving

Every car has a driver.

Real people and the cars they spend their days in. New stories every month.

video/driver-rideshare.mp4
Twelve strangers a day get in my car. The first thing they notice is the smell.

RideshareToyota PriusEclipse

video/driver-first-car.mp4
My car is 17 years old. It doesn’t have to smell like it.

Student2009 CorollaOcean

video/driver-sunday.mp4
Sunday mornings, empty roads, one scent. That’s the ritual.

EnthusiastPorsche 911Tobacco Velvet

Layout preview: sample stories, to be replaced with real drivers’ own words and footage.

SKEW Insiders

Smell it before anyone else.

We’re always working on the next scent. Insiders get unreleased fragrances in the mail, tell us what they think, and help decide what we launch.

  • First to tryUnreleased scents, sent to you before launch
  • Your sayQuick feedback that shapes the final fragrance
  • Your storyTell us about your drive. We might feature it.
Become an Insider

Insider sample

No. 07

Unreleased. Tell us what it reminds you of.

Not for saleskewlabs.ca
Founder photo or video

Who’s behind SKEW

A small team in Toronto.

Founder story goes here: who you are, why you started SKEW, and what you want people to notice when they get in their car. Two or three honest paragraphs, with your names and faces.

Next up

Home, and business.

For home

Diffusers, candles and refills

We’ll email you once, when they’re ready.

Business

Scent for hotels, stores and offices

Washroom and ambient fragrance programs, and fleet packs.